Item #:
260576629
In The Plex: How Google Thinks, Works, and Shapes Our Lives
Item #:
260576629
DZD 55725
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- Tarihteki çok az şirket, İnterneti değiştiren ve hayatımızın vazgeçilmez bir parçası haline gelen şirket olan Google kadar başarılı ve beğenildi. Google bunu nasıl yaptı? Deneyimli teknoloji muhabiri Steven Levy'ye şirkete benzeri görülmemiş bir erişim izni verdi ve bu açıklayıcı kitapta okuyucuları Googleplex'in nasıl çalıştığını göstermek için Googleplex'e götürüyor. Stanford'da hala öğrencilerken Google kurucuları Larry Page ve Sergey Brin İnternet aramasında devrim yarattı. Google'ın en eski çalışanları kimsenin sahip olmadığı şeyi yapmanın bir yolunu bulurken bu harika yeniliği diğerleriyle takip ettiler: İnternet reklamlarından milyarlarca dolar kazanın. Bu nakit ineği ile (Google'ın IPO'su Google yönetiminden başka hiç kimse şirketin reklam işinin ne kadar kazançlı olduğu hakkında hiçbir fikrine sahip olamadı) Google, dramatik bir şekilde genişleyebilir ve diğer dönüşüm projelerini üstlendirebildi: daha verimli veri merkezleri, açık kaynaklı cep telefonları, ücretsiz İnternet videosu (YouTube), bulut bilişim, dijitalleştirme kitapları ve daha fazlası. Levy, Google'ın tüm bu işletmelerdeki başarısının anahtarı, mühendislik zihniyetini belirler ve hız, açıklık, deney ve risk alma gibi İnternet değerlerini benimsemesidir. İşe almaya yönelik özür dilemeyen elitist yaklaşımından sonra Google, mühendislerini şımartır ve ücretsiz yiyecek ve kuru temizleme, tesis doktorları ve masözleri başarılı olmak için ihtiyaç duydukları tüm kaynakları verir. Bugün bile, 23.000'den fazla iş gücü ile Larry Page her işe alımda imza atıyor. Ancak Google yenilikçi avantajını kaybetti mi? Çin'de kötü bir şekilde tökezledi Levy neyin yanlış olduğunu ve Brin'in Çin stratejisinde çalışma arkadaşlarıyla nasıl aynı fikirde bulunmadığını açıklıyor ve şimdi en yeni girişimi, sosyal ağlarıyla Google ilk kez başarılı bir rakibin peşinde koşuyor. Bazı çalışanlar şirketten daha küçük, daha küçük girişimler için ayrılıyor. Kötü olmamaya karar veren şirket hala rekabet edebilir mi? Başka hiçbir kitap, Levy'nin In the Plex'te olduğu gibi Google'ı ters yüz etmedi. Daha fazla göster
| Yayıncı | Brilliance Audio |
| Yayınlanma Tarihi | 17 Mayıs 2011 |
| Baskı | Kütüphane |
| Dil | İngilizce |
| ISBN-10 | 1455807915 |
| ISBN-13 | 978-1455807918 |
| Boyutlar | 21.27 x 6.35 x 17.78 cm |
Product Description
In The Plex: How Google Thinks, Works, and Shapes Our Lives
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